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Industry News
Opinion
July 25, 2024
July 25, 2024
Opinion
The Dawn of the Financial Media Network
July 23, 2024
July 18, 2024
Opinion
Incrementality Measurement Has An Incentive Problem
May 24, 2024
May 16, 2024
Opinion
The AdTech Forum launches new series: Outcomes
May 30, 2024
May 13, 2024
Opinion
The False Divide Between Branding and Performance
April 25, 2024
March 19, 2024
Opinion
Advertisers are on an ‘inevitable path’ toward quality, thanks to commerce data
April 30, 2024
October 5, 2023
Opinion
Are We Losing Sight Of The Consumer In Consumer Privacy?
April 26, 2024
July 20, 2023
Opinion
Why Marketers Need Objective Data to Measure Effectiveness