Opinion

With games spread across more platforms, more time zones, and more countries than ever, the 2026 NFL season is testing whether advertisers can keep pace with a league that has outgrown the playbook most brands still use.

We sat down with Jonah Goodhart, CEO and co-founder of Mobian, to talk about a problem advertisers are just starting to grapple with: as AI agents take on more of the research behind our decisions, reading pages and synthesizing answers on our behalf, how do you reach an audience that doesn't scroll, click, or respond to creative?

Consumers are getting better at identifying AI-generated content, and they don’t trust the brands that use it.

In our latest Voices from Cannes interview, Attain sat down with Whitney Rifkin, SVP, Client Service at The Trade Desk. Together, we covered why brand and performance marketing shouldn't be measured in isolation, what it means to work backward from a true business outcome, and how marketers can maintain visibility and accountability as AI takes on more of the media-buying process.

The question inside agencies has shifted from whether to use AI to whether it’s actually making decisions better — and the pressure to answer that is only growing.

In our latest Voices from Cannes interview, Attain sat down with Amie Owen, Chief Client Officer at Flywheel. Together, we covered the marketing assumption she thinks won't survive the next two years, why "efficient" is the wrong first question for marketing spend, and what purchase data revealed about a campaign her team thought they already understood.

In our latest Voices from Cannes interview, Attain sat down with Mike McNeeley, SVP of Product at Index Exchange. Together, we explored why performance has become the defining conversation across advertising, what it will take for AI to move beyond experimentation, and how first-party data can help drive stronger outcomes.