Consumer

A report from Attain and dentsu zeros in on some seemingly contradictory assumptions about Gen Z spending with transaction-level evidence

Conventional wisdom says high gas prices push shoppers online. Purchase data and consumer surveys tell a more complicated story.

Purchase data indicates ‘yes,’ but the advertisers paying attention know the real problem isn’t timing. It’s sameness.

Attain’s purchase data shows consumers didn’t buy less lettuce after the cyclospora outbreak — they stopped buying it altogether. What comes next depends on whether brands can do something they’ve rarely managed in a food safety crisis: earn trust back.

Attain data pinpoints the week of July 7 as the season’s takeoff — but marketers tracking families say the real planning begins even before that.

From Shein to Uniqlo to J.Crew, consumers are shopping across the entire spectrum of fashion retail — and the brands that don’t understand that are the ones losing ground.

According to Attain’s Q1 Reality Check report, economic uncertainty has decreased consumer confidence, but it’s yet to change their spending behaviors.