Consumer

Attain’s transaction data shows that for most Americans, supplement spending looks nothing like the $1,000-a-month obsession dominating social media.

Comparing the shopping behaviors of consumers in Arizona, Connecticut, Illinois and Michigan.

FanDuel dominates transaction volume while DraftKings captures higher-value bets, but the real story is demographic expansion — Female 65+ bettors show the most consistent growth, and women’s tournament inventory remains underpriced as viewership surges toward parity with the men’s event.

Attain transaction data reveals consumers increased travel spending across all categories in early 2026, with airline spend up 14% year-over-year, but smaller average ticket sizes throughout 2025 suggest travelers are prioritizing frequency and value over premium experiences.

Attain data on alcohol shows barely a blip in sales during “Dry January,” while reinforcing generational divide when it comes to drinking.

The stereotype of the crunchy, health-conscious Pacific Northwest consumer doesn’t quite hold up.

Attain’s holiday survey shows shoppers traded down to affordable brands, bought gifts earlier to avoid price hikes, and leaned on rewards programs — behavior that will likely persist through 2026 as volatility continues.