Events

At Marketecture Live Chicago, Attain’s Abby Roulston and PMG’s Crissi Cupak discussed what makes proprietary data defensible, why sophisticated analysis can create false precision, and how marketers can test AI recommendations against real behavior.

This year’s festival marked the shift from AI experimentation to AI accountability, with marketers pressing for proof that creative and media investments are actually driving results.

With attendance topping 7,500 and international expansion plans revealed, the Miami conference arrived at a moment of acute industry pressure — and the conversations inside matched the urgency.

McKinsey panel forecasts stable ad spending in first half despite looming market volatility and calls to redefine attention metrics.

This year's festival marked a decisive shift from theoretical AI discussions to proving creative work drives measurable business outcomes.

Tech innovations showcased at NRF Big Show aim to connect online insights and in-store experiences, empowering smarter operations and better customer experience.

Devices and screens gave way to talk about metrics and analytics that power consumer purchases at the Las Vegas gathering.