Events

We recap Attain’s Programmatic I/O panel, “Reimagining Incrementality: How to Modernize Measurement for a Real-Time Ecosystem"

Independent agencies do find substance between the parties and pageantry

The impending demise of third-party cookies is prompting a major shift in advertising strategies, with marketers increasingly focusing on first-party data and emerging technologies like AI. Brian Mandelbaum of Attain emphasizes the importance of this transition, noting that it aligns with both consumer privacy expectations and the quest for more effective advertising methods. However, as retail media networks gain prominence, there's a need for cautious navigation to avoid potential limitations on advertising scope and reach.