Consumer

Halloween Comes Earlier Every Year. Are Consumers Actually Ready For Marketers’ Tricks and Treats?

Purchase data indicates ‘yes,’ but the advertisers paying attention know the real problem isn’t timing. It’s sameness.
David Kaplan
|
September 15, 2026
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Halloween Comes Earlier Every Year. Are Consumers Actually Ready For Marketers’ Tricks and Treats?
Opinion
The NFL’s Expanding Universe: What Marketers Need to Know Before Kickoff
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The NFL’s Expanding Universe: What Marketers Need to Know Before Kickoff
The Demand Resilience Index
Consumers Still Dine Out, But With Rising Prices Come Rising Standards
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Consumers Still Dine Out, But With Rising Prices Come Rising Standards
Consumer
The Great Lettuce Crash: How a Food Scare Rewrote the Grocery Basket Overnight
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The Great Lettuce Crash: How a Food Scare Rewrote the Grocery Basket Overnight
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