Consumer

Travelers Are Spending More But Flying Cheaper, Signaling Sustained Demand, Not Splurging

Attain transaction data reveals consumers increased travel spending across all categories in early 2026, with airline spend up 14% year-over-year, but smaller average ticket sizes throughout 2025 suggest travelers are prioritizing frequency and value over premium experiences.
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the roundup

your weekly briefing for what else you need to know.

ChatGPT officially launched ads last week, and only early partners – like Target and its retail media network Roundel – are getting the skinny.

AdExchanger
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not.

Digiday
While consumer packaged goods (CPG) advertisers zig towards committing programmatic brand dollars to retail media networks and commerce data sets, allow me to zag.

TVREV
EBay Inc. agreed to buy Depop for about $1.2 billion in an effort to attract younger shoppers and stand out in an increasingly cluttered e-commerce market.

AdAge
Dentsu is for sale. WPP is expected to take what Adweek calls “drastic measures” to reshape its portfolio in the lead-up to a potential sale. Omnicom and IPG are merging. Oh, and Havas and Horizon teamed up to offer greater scale.

AdExchanger