Consumer

The Athleisure Wars: How Athleta Became the Premier Athleisure Brand

Vuori is the only athleisure brand that over-indexes with men, and other insights about the joggers category.
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the roundup

your weekly briefing for what else you need to know.

Marketers' post-cookie preparedness has dropped 23% since 2022

Digiday
Created almost exclusively with AI, an otherwise vanilla ad stirs up controversy

WSJ
Houthi attacks on shipping containers in the Red Sea are about to cause major delays and shortages

Emarketer
Criteo released its findings on its Chrome Sandbox testing, and the news does not look good for the open web

Ari Papparo/Marketecture
Netflix’s late entry into the ad market has them struggling to catch up

Emarketer