Consumer

Michigan Fans Love Qdoba; OSU Fans Prefer Chipotle

Attain analyzed the shopping behaviors of Wolverine and Buckeyes fans headed into the heated rivalry game this weekend.
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A Trump presidency means a disruption from many angles - branding, AI, ad spending, publishing, and platforms in legal trouble such as TikTok and Google.

Digiday
“[Gen Z has] learned to read not just content but context: who’s promoting it, which algorithm surfaced it, what the engagement patterns suggest about its reliability. It’s a sophisticated form of digital literacy that older generations often mistake for gullibility."

MediaPost
CTV growth, alternative IDs, and AI all led to big earnings in Q3 for The Trade Desk. These tailwinds are signals for the industry as a whole.

Marketing Dive
The diversification of commerce media is picking up steam, leading to more options for marketers but more fragmentation as well.

eMarketer
Despite their distrust in data collection practices and targeting, older generations are most likely to actually make a purchase that’s been influenced by an ad.

MediaPost