In his recent article for MarketingProfs, Vlad Strelsov argues that we’re now in an ‘outcomes era’—one where brand marketing can be directly tied to sales via transaction data.

MarketingProfs

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), today announced the expansion of Index Marketplaces with the launch of its Data Vendor Ecosystem, a growing portfolio of high-quality data providers whose audience and contextual segments can be activated directly on the sell side without added platform fees or custom integrations.

Index Exchange

As more people use AI search engines like OpenAI and Perplexity, marketers are developing holiday strategies to ensure their brands appear prominently in AI search results.

Adweek

The Trade Desk announced plans to launch its own auction wrapper built on Prebid and release PubDesk as an accompanying dash for sellers.

Adexchanger‍

‍‍Etsy sellers are voicing mixed opinions about the platform’s new partnership with OpenAI, which marks a major development in how consumers are using AI engines to shop.

Digiday

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