the roundup

your weekly briefing for what else you need to know.

Eighty-five percent of US GDP comes from offlines sales, making those transaction mostly invisible to marketers — a big deal, says Attain CEO Brian Mandelbaum.

The Current Report
The hyper growth of retail media networks invites the question: is there enough ad spend for all or most to succeed?

Although the NCAA women’s basketball championship drew nearly 19 million viewers, or about 27% more than this year’s men’s final, it received 99% less money from TV.

TikTok parent company ByteDance saw revenue surge 60% to $40 billion in 2023, up from $25 billion when compared to the previous year.

Google says its latest Workspace app reflects how people talk at work; it may also signal the end of slides.

The Verge