FanDuel dominates transaction volume while DraftKings captures higher-value bets, but the real story is demographic expansion — Female 65+ bettors show the most consistent growth, and women’s tournament inventory remains underpriced as viewership surges toward parity with the men’s event.
While consumer packaged goods (CPG) advertisers zig towards committing programmatic brand dollars to retail media networks and commerce data sets, allow me to zag.
EBay Inc. agreed to buy Depop for about $1.2 billion in an effort to attract younger shoppers and stand out in an increasingly cluttered e-commerce market.
Dentsu is for sale. WPP is expected to take what Adweek calls “drastic measures” to reshape its portfolio in the lead-up to a potential sale. Omnicom and IPG are merging. Oh, and Havas and Horizon teamed up to offer greater scale.
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