A new study across 11 CPG and QSR brands shows how retail data on The Trade Desk does not just extend reach — it drives real, measurable sales outcomes, including incrementality, new buyer acquisition, and larger average transaction values, across CPG and QSR categories.

Attain

Unity and Attain’s partnership: Programmatic teams are expected to do more than drive reach and efficiency. You are measured on whether audience strategies actually move products off shelves and drive incremental sales. However, connecting impressions in environments like mobile gaming to verified purchase behavior is still difficult. Unity’s new partnership with Attain is designed to help close that gap.

Attain

CPG brands aren’t just finding customers on Reddit, they’re finding ones with valuable shelf life, according to new transaction insights from Attain and research from Circana.

Reddit

EBay Inc. agreed to buy Depop for about $1.2 billion in an effort to attract younger shoppers and stand out in an increasingly cluttered e-commerce market.

AdAge

Publicis Groupe’s planned $2.2 billion acquisition of LiveRamp puts its agency rivals in a bind: continue to rely on a core data partner now owned by a direct competitor, or search for alternatives that don’t really exist at LiveRamp’s scale. The deal also forces the ad industry to confront how much control agencies should have over the data infrastructure that powers modern marketing.‍

AdAge

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