Targeting Ban
A major privacy and data protection law currently proposed in the US is threatening to ban targeted advertising
Ad Age
Undercover
Amazon has been acquiring competitive intelligence by selling products under the alias "Big River International" as a third-party seller on platforms such as Walmart and eBay
WSJ
Hoop Dreams
NCAA and WNBA sensation Caitlin Clark signed $28 million deal with Nike, which invites the question: Will it be worth it?
AdWeek
Upfronts
Netflix shared new ad measurement tools and partners — Kantar, Cint and NCSolutions — ahead of the upfronts
AdExchanger