Consumer
Gen Z Spends Less Per Trip But Shops More Places. Here’s What That Means for Brands
A report from Attain and dentsu zeros in on some seemingly contradictory assumptions about Gen Z spending with transaction-level evidence
ICYMI
.png)
Powered by Attain
Better consumer data.
Better marketing.
Learn More About Attain
The Outcome is published by Attain, a commerce data company helping brands and agencies understand consumers, reach the audiences that matter, and connect media investment to real business outcomes—all powered by permissioned, first-party purchase data. That same data gives The Outcome a unique lens into consumer behavior, bringing real purchase insights into the conversations shaping advertising and marketing.
Contribute to The Outcome
Have a perspective worth sharing?
We’re always looking for fresh thinking across advertising, media and marketing. If you have a unique point of view, an emerging trend you’re watching or an idea that could help move the industry conversation forward, we want to hear it.
Pitch us your idea. If it’s a fit for The Outcome, our editorial team will be in touch.
Pitch Us
Stay ahead of the story.
Get the latest from The Outcome—expert takes on the industry, emerging trends and exclusive insights into how consumers are actually spending.