As nearly half of workers return to full-time office work, data reveals dramatic shifts in coffee, rideshare, and transit spending—transforming out-of-home advertising into a $9.1 billion industry with urban commuter routes seeing the biggest gains.
Looking at the challenges defined by brand marketers at this week’s Modern Retail Marketing Summit in New Orleans, it’s clear that brands are feeling squeezed.
If the last five years have taught us anything, it’s that chaos may be tough, trying and certainly worrisome — but it’s ultimately manageable. Digiday
Consumers want a shopping experience that meets their diverse needs at any given time, whether that’s online or brick and mortar. Retail media is playing an ever-increasing role in this relationship. Progressive Grocer
In Experian’s latest Ask the Expert, Attain’s Co-Founder and CEO, Brian Mandelbaum, shares how platforms can support smarter CPG, QSR, and retail campaigns by offering stronger audience targeting to drive better performance results. Experian
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