Consumer

Love at First Bite: How QSR Brands Can Win Valentine's Day Hearts

In the battle to win hearts and wallets, fast-food marketers should try to take consumers home.
REad More
the roundup

your weekly briefing for what else you need to know.

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes CTV and online video ads with the help of AI.

Marketing Dive
More than 30 industry groups are urging Congress to enact federal data privacy legislation that would create a national standard to replace the current mix of state laws.

ChannelE2E
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.

AdExchanger
For years, consumers willingly shared personal information—birthdates, emails, phone numbers—with retailers in exchange for nominal discounts. Retailers called it loyalty; consumers saw it as a fair trade. But this transactional status quo is a relic of the past.

Ad Age
62% of marketing professionals worldwide say performance-driven paid media investments are most critical to them.

Emarketer