Cyber Week Defied Retail Fears as Omnichannel Shopping Surged
David Kaplan
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December 23, 2025
Attain data reveals 44% of Cyber Week purchases occurred across both online and offline channels, with year-over-year spending growth accelerating in every retail category as consumers appeared more to make strategic choices at the start of the holiday season.
The Return to Recreation: Why Shoppers Are Trading Screens for Paddles
David Kaplan
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October 9, 2025
Sporting goods spending has surged 36% over five years as Americans embrace pickleball and outdoor activities. But the data reveals something more interesting: consumers aren’t abandoning their screens — they’re adding courts to their routines.