Data Trends
Consumer
Consumer
Super Bowl Consumer Showdown: The Differences Between Massachusetts and Washington Shoppers
The stereotype of the crunchy, health-conscious Pacific Northwest consumer doesn’t quite hold up.
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Consumer
Consumers Chose Value Over Volume This Holiday Season—And That Strategy Will Persist
Attain’s holiday survey shows shoppers traded down to affordable brands, bought gifts earlier to avoid price hikes, and leaned on rewards programs — behavior that will likely persist through 2026 as volatility continues.
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Consumer
Cyber Week Defied Retail Fears as Omnichannel Shopping Surged
Attain data reveals 44% of Cyber Week purchases occurred across both online and offline channels, with year-over-year spending growth accelerating in every retail category as consumers appeared more to make strategic choices at the start of the holiday season.
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Consumer
Holiday Shoppers Plan to Spend Less This Year Due to Inflation
High prices continue to drag down consumer spending, as holiday shoppers plan to buy on a budget.
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Consumer
On and Off the Field, Michigan and Ohio State Clash
Ahead of ‘The Game,’ purchase data shows big lifestyle differences between Michigan and Ohio.
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Consumer
Taming the Tigers: Alabama Fans Drink More than LSU Fans
A new consumer behavior analysis by purchase platform Attain shows how LSU and Alabama fans differ in their spending habits.
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Consumer
Consumers Embrace Spooky Season, Suggesting Halloween Creep Is Now the Norm
Consumers, especially younger generations, are willing to shell out on decorations, projects, and costumes to make the most out of the fall season.
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