‘Tis the season for traditions, and in college football, there is no tradition as storied and heated as Ohio State University and the University of Michigan. The rivalry is so fierce that it is often simply referred to as “The Game,” as if no other even exists.
To celebrate this year’s showdown between the Buckeyes and Wolverines, Attain compared the spending behaviors of their respective fanbases.
Nowhere are the differences between Ohio and Michigan shoppers more stark than when it comes to vices. Michigan residents outpace Ohio residents in buying both tobacco and alcohol products, and by a wide margin. Michigan buys tobacco and vape products at nearly twice the national average (182 points on a 100-point scale), and beer, wine and liquor and slightly more than twice the national average (217 points). Ohio purchases both smoking and drinking products at approximately a third of the average, scoring 36 points in each purchase category.
Michigan might be for lovers, but it’s also a great place to party, apparently.
Within the beer category are some interesting discrepancies in brand preference. Modelo is more popular in Michigan (120 points there compared to 88 in Ohio), as is Budweiser (124 points to Ohio’s 86). Coors, Michelob Ultra and Miller Lite are all more popular in Ohio.
There are also marked differences in their fast food preferences.Michigan loves Church’s Chicken, buying it at more than twice the rate of the average shopper. Ohioans don’t care for it much, however; they buy it less than a third of average.
Michiganders also absolutely love Qdoba, eating at the establishment five times more often than the average consumer, according to a new consumer analysis from purchase data platform Attain. Ohioans, meanwhile, don’t care much for the burritos, tacos and quesadillas on offer from Qdoba, registering just 12 points on a 100-point index. (Ohio is more of a Chipotle state; its residents purchase Chipotle at a rate slightly above the national average.)
There’s an even wider gap when it comes to the chicken tender fast food joint Raising Cane’s. In Ohio, residents buy Raising Cane’s 50 more than the national average, scoring a 149 on the Attain index. But Raising Cane’s scores a paltry 8 points on the index in Michigan. (This might be because there are only five Raising Cane’s restaurants in the entire state of Michigan.)
Chick-fil-A, Dairy Queen, Papa John’s and Sonic are all more popular in Ohio, while Burger King, Little Caesars, Panda Express, Popeye’s and Taco Bell all do better in Michigan.
It has been a dominant college football season for the Ohio State Buckeyes, and they are the favorites headed into this weekend’s game. If they do prevail, the people from the great state of Michigan can at least drown their worries in a beautiful concoction of Modelo, vape smoke and a Qdoba Smoky Chicken Cheese-Crusted Quesadilla.
.jpg)
