The Return to Recreation: Why Shoppers Are Trading Screens for Paddles
David Kaplan
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October 9, 2025
Sporting goods spending has surged 36% over five years as Americans embrace pickleball and outdoor activities. But the data reveals something more interesting: consumers aren’t abandoning their screens — they’re adding courts to their routines.
The Real-Time Measurement Gap Is (Finally) Closing
David Kaplan
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July 31, 2025
As AI-driven platforms make thousands of daily optimizations, marketers are shifting from delayed reporting cycles to immediate, actionable insights that drive campaign success in real time
Inflation Fatigue Sets In: Consumers Pull Back on Fast Food Spend
Claire BeDell
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July 21, 2025
Attain’s May 2025 Consumer Pulse highlights a contradiction in the QSR sector: per-transaction spend is up 6% year-over-year, yet over half of consumers say they’re cutting back on fast food.