Data Trends
Consumer
Consumer
Mixed Signals at the Multiplex: Summer 2025 Shows Industry Resilience Despite Audience Hesitation
While consumer sentiment remains lukewarm, box office revenues surge with franchise hits driving an expected 6% annual increase in ticket sales.
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Consumer
Consumers Are Wary of Spending on Travel Amid Economic Uncertainties
A slow job market, decreased consumer confidence and pesky inflation numbers have travelers more price-conscious.
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Consumer
The Real-Time Measurement Gap Is (Finally) Closing
As AI-driven platforms make thousands of daily optimizations, marketers are shifting from delayed reporting cycles to immediate, actionable insights that drive campaign success in real time
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Consumer
It’s Alive: Live Broadcasts and Appointment Viewing Are a Hit on CTV
Advertisers and viewers have embraced the old-school, live and appointment-viewing model on CTV.
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Consumer
Inflation Fatigue Sets In: Consumers Pull Back on Fast Food Spend
Attain’s May 2025 Consumer Pulse highlights a contradiction in the QSR sector: per-transaction spend is up 6% year-over-year, yet over half of consumers say they’re cutting back on fast food.
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Consumer
The Real ROI of Convenience: How Subscription Habits Are Reshaping Consumer Loyalty
Attain data reveals where subscription fatigue is hitting hardest — and which categories are still keeping consumers engaged.
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Consumer
Why More Marketers are Shifting to Outcome-Based Planning
Advertising is now tied to bottom-line business impact, and it’s revolutionizing every aspect of the advertising industry
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