Data Trends
Consumer
Consumer
The Real ROI of Convenience: How Subscription Habits Are Reshaping Consumer Loyalty
Attain data reveals where subscription fatigue is hitting hardest — and which categories are still keeping consumers engaged.
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Consumer
Why More Marketers are Shifting to Outcome-Based Planning
Advertising is now tied to bottom-line business impact, and it’s revolutionizing every aspect of the advertising industry
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Consumer
How A.I. Is Changing Media Buying
Advances in artificial intelligence will soon make executing a media campaign as simple as writing a ChatGPT prompt, experts say.
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Consumer
Summer of Discontent: How Shoppers Are Powering Through an Economic Identity Crisis
The vibecession continues as consumers spend despite low confidence, Attain data shows.
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Consumer
Racing the School Bell: Why Back-to-School Shopping Keeps Starting Earlier — And Earlier
Attain data shows a majority of consumers are planning to shop at big-box stores.
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Consumer
The Rise of the Dupe: What Knockoffs Reveal About Modern Consumer Behavior
With the rise of cheap knock-off items on commerce sites, brand equity has become harder to obtain and more important than ever.
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Consumer
AI Agents Haven’t Changed Shopping Yet— but Purchase Data Might.
Attain data finds nearly 50% of consumers see no AI impact on shopping—for now. As agents scale, transaction data could move the needle.
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