Consumer

Advances in artificial intelligence will soon make executing a media campaign as simple as writing a ChatGPT prompt, experts say.

The vibecession continues as consumers spend despite low confidence, Attain data shows.

Attain data shows a majority of consumers are planning to shop at big-box stores.

With the rise of cheap knock-off items on commerce sites, brand equity has become harder to obtain and more important than ever.

Attain data finds nearly 50% of consumers see no AI impact on shopping—for now. As agents scale, transaction data could move the needle.

A wellness obsession with eating more protein has caused food brands to pack the macronutrient into unconventional places.

Attain data suggests consumers are rushing major purchases while expressing plans to cut back. But consumer sentiment, like current tariff policy, can change on a dime.