Data Trends
Consumer
Consumer
Why Food Brands Are Pushing Protein — Even in Snack Foods
A wellness obsession with eating more protein has caused food brands to pack the macronutrient into unconventional places.
Read More
.avif)
Consumer
Economic Anxiety and Tariffs Are Reshaping Consumer Behavior. But For How Long?
Attain data suggests consumers are rushing major purchases while expressing plans to cut back. But consumer sentiment, like current tariff policy, can change on a dime.
Read More
Consumer
Do Brands Matter in an Era of Infinite Choice?
When content and commerce are commoditized, branding is the only way to stand out from the crowd.
Read More
Consumer
Sweet Success: Easter Candy Sales Rise Despite Economic Pressures
Attain data spots some shifts among the top 10 holiday candy brands, though Reese’s and M&M’s held their top positions with consumers
Read More
Consumer
‘It’s Pretty Bleak’: Tariffs Create Unease in the Media Industry
The fear of an economic slowdown could affect media budgets and cause a downturn in business.
Read More
Consumer
Return-to-Office Trends Reshape Consumer Spending and Advertising Landscape
As nearly half of workers return to full-time office work, data reveals dramatic shifts in coffee, rideshare, and transit spending—transforming out-of-home advertising into a $9.1 billion industry with urban commuter routes seeing the biggest gains.
Read More
.avif)
Consumer
Just How Influential Are Influencers, Really?
A new Attain study shows influencers are just as talented at driving real purchase behavior as some of the world’s most established legacy brands.
Read More
Stay ahead of the story.
Get the latest from The Outcome—expert takes on the industry, emerging trends and exclusive insights into how consumers are actually spending.