Consumer

When content and commerce are commoditized, branding is the only way to stand out from the crowd.

Attain data spots some shifts among the top 10 holiday candy brands, though Reese’s and M&M’s held their top positions with consumers

The fear of an economic slowdown could affect media budgets and cause a downturn in business.

As nearly half of workers return to full-time office work, data reveals dramatic shifts in coffee, rideshare, and transit spending—transforming out-of-home advertising into a $9.1 billion industry with urban commuter routes seeing the biggest gains.

A new Attain study shows influencers are just as talented at driving real purchase behavior as some of the world’s most established legacy brands.

As subscription fatigue grows and platforms scramble for viewers, agencies and analysts weigh in on the "rebundling" trend, rising FAST adoption, and what consolidation means for advertisers and content providers alike.

Burger sales are often a proxy for the economy in general, and prices reflect consumers pulling back on spending.