Consumer

Big food and beverage brands are on a buying spree, snapping up high-growth companies to stay competitive. But will corporate ownership elevate these brands—or water them down?

Wellness has become a global cultural force in recent years, but consumers are pulling back in the face of an uncertain economy.

Sports is no longer just a boys club — and women’s hoops is largely the reason.

Spring breakers are more budget-conscious this year due to concerns about high prices caused by inflation.

The proposed labeling change and growing health concerns present a formidable challenge to alcohol brands.

The only people happier than Swifties about Taylor finding love are Swift’s and Kelce’s brand partners.

Attain data shows notable shifts in how major brands balance online and in-store experiences, with some traditional retailers gathering crucial first-party data in person