Consumer

As subscription fatigue grows and platforms scramble for viewers, agencies and analysts weigh in on the "rebundling" trend, rising FAST adoption, and what consolidation means for advertisers and content providers alike.

Burger sales are often a proxy for the economy in general, and prices reflect consumers pulling back on spending.

Big food and beverage brands are on a buying spree, snapping up high-growth companies to stay competitive. But will corporate ownership elevate these brands—or water them down?

Wellness has become a global cultural force in recent years, but consumers are pulling back in the face of an uncertain economy.

Sports is no longer just a boys club — and women’s hoops is largely the reason.

Spring breakers are more budget-conscious this year due to concerns about high prices caused by inflation.

The proposed labeling change and growing health concerns present a formidable challenge to alcohol brands.