Data Trends
Consumer
Consumer
Trump’s Tariff Plan Might Wreak Havoc on TikTok’s Retail Business
Trump ending the de minimis exemption on goods from China will make the budget goods sold on TikTok more expensive.
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Consumer
Love at First Bite: How QSR Brands Can Win Valentine's Day Hearts
In the battle to win hearts and wallets, fast-food marketers should try to take consumers home.
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Consumer
It Was a Modest Holiday Shopping Season, Both In-Store and Online
Data shows online and in-store sales were either down or mostly flat for most shopping categories in late 2024.
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Consumer
Pet Industry Sees Shifting Spending Patterns as Young, Budget-Conscious Consumers Shape Market
It’s not exactly raining cats and dogs at major pets shops these days, but some brands are fetching more sales by tapping affluent, female consumers.
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Consumer
December Sales Aren’t Enough to Save a Slow Holiday Shopping Season
Consumers seem to remain budget conscious amid the ongoing “vibecession.”
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Consumer
2025 Predictions: Bridging Performance and Brand Marketing to Overcome Ongoing Challenges
From privacy and safety to accurate personalization as AI ‘democratizes everything,’ the solutions for retailers are more accessible than ever.
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Consumer
How Live Sports Have Turned CTV Into a Direct Response Channel
Live sports programming has helped big streamers shrink the distance between the top and bottom of the marketing funnel.
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