Consumer

The only people happier than Swifties about Taylor finding love are Swift’s and Kelce’s brand partners.

Attain data shows notable shifts in how major brands balance online and in-store experiences, with some traditional retailers gathering crucial first-party data in person

Trump ending the de minimis exemption on goods from China will make the budget goods sold on TikTok more expensive.

In the battle to win hearts and wallets, fast-food marketers should try to take consumers home.

Data shows online and in-store sales were either down or mostly flat for most shopping categories in late 2024.

It’s not exactly raining cats and dogs at major pets shops these days, but some brands are fetching more sales by tapping affluent, female consumers.

Consumers seem to remain budget conscious amid the ongoing “vibecession.”