Opinion

Dana Cornelius, Senior Director of Product, Measurement at Attain, explores how evolving measurement infrastructure is shaping the future of Performance TV — and why verified transaction data is key to tying ad exposure to real-world outcomes.

In this episode, Amie Owen sits down with Claire BeDell, Editor of The Outcome, to go beyond the Summit stage: what "total commerce" actually demands, why creative and retail readiness are the legs most brands ignore, and what a beauty brand's in-store sales data revealed that no one saw coming.

Welcome to Voices from the Summit, a new interview series that picks up where the conversations from The Outcome Summit left off, going deeper on the questions that deserve more than 30 minutes on a stage.

The chatbot service is scaling its ads business at an unprecedented rate, and industry executives say the hype is real.

Frito-Lay’s recent earnings shows us again how snacks are a bellwether for consumer spending.

MLB’s new media rights deal scattered Opening Day games across Netflix, NBC, and Fox generated the strongest first-week audiences in nearly a decade. But advertisers must now rethink how they reach fans across platforms rather than relying on single broadcast windows.

The shift to outcomes constitutes a massive contraction of the marketing funnel.