Opinion

In our latest Voices from Cannes interview, Attain sat down with Mike McNeeley, SVP of Product at Index Exchange. Together, we explored why performance has become the defining conversation across advertising, what it will take for AI to move beyond experimentation, and how first-party data can help drive stronger outcomes.

Attain sat down with Benjamin Felix, Chief Marketing Officer at TripleLift, as part of our Voices from Cannes series. Together, we explored why marketing is becoming more accountable than ever before—and what it means to build strategies around business outcomes instead of marketing metrics alone.

Attain sat down with Jesse Grittner, SVP of Growth at Ovative Group, to launch our new Voices from Cannes series. Together, we explored why there’s no single metric that tells the full story, how measurement has evolved beyond reporting, and how brands can stay connected with consumers in a world where they no longer control the entire journey.

Targeting tech has many technical hurdles to overcome to catch up to more predictable formats

Most consumers are skeptical of the world-changing technology, but that hasn’t stopped tech platforms in the past.

The 2026 FIFA World Cup represents a huge, and very different, advertising opportunity that is structurally unfamiliar for American brands accustomed to the stop-start rhythms of football, basketball, and baseball. Can marketers win it without an established game plan?

In this episode, Kristina Shepard sits down with Claire BeDell, Editor of The Outcome, to go beyond the Summit stage: how NBCUniversal is thinking about premium streaming, why advertisers need to move beyond content silos, and what it takes to create ad experiences that feel additive rather than disruptive.