Opinion

The chatbot service is scaling its ads business at an unprecedented rate, and industry executives say the hype is real.

Frito-Lay’s recent earnings shows us again how snacks are a bellwether for consumer spending.

MLB’s new media rights deal scattered Opening Day games across Netflix, NBC, and Fox generated the strongest first-week audiences in nearly a decade. But advertisers must now rethink how they reach fans across platforms rather than relying on single broadcast windows.

The shift to outcomes constitutes a massive contraction of the marketing funnel.

Industry experts predict agentic AI will shift media buying processes from manual optimization to autonomous execution, collapsing the divide between media allocation and production while elevating strategy, governance, and creative resonance as the true competitive differentiators.

Advances in measurement have helped out-of-home become a steadily growing ad channel.

Celebrity-driven humor dominated Super Bowl LX as brands paid upward of $10 million for 30 seconds to reach a potential audience of more than 125 million viewers. Still, companies like Salesforce and Doritos signal a shift toward measurable performance and second-screen activation over traditional brand-building.