Data Trends
Consumer
Consumer
The Data Divide: Democratization — Or Is It Disparity? — In Retail Media
There are more ways to understand a marketers’ audience beyond retail media networks’ closed environments.
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Consumer
Yes, There’s Holiday Creep, but It’s Unclear Whether it Increases Sales
Holiday shopping keeps starting earlier and earlier, but it’s unclear if it increases overall sales.
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Consumer
Halloween Creep: Why the Spooky Season Scares Up Sales Earlier Each Year
Trick or treat? Either way, all shopping seasons are getting a jump on their marketing programs.
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Consumer
In Review: Back-to-School Shopping 2024
Early Bird Trends Hold Strong, But With Mixed Results.
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Consumer
McDonald's Is the One Cultural Institution Holding This Fractured Nation Together
An analysis of consumption trends in red and blue states reveals what unites American consumers from both sides of the aisle.
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Consumer
As NY Fashion Week Looms, Do Gen Z Consumers Even Care?
A new era of brand engagement based on ‘irrational loyalty’ is being defined by younger consumers — as long as the price is right.
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Consumer
The Economic Impacts of the Return-to-Office Push
Both employees and employers will spend more by being in-office; here’s where that money will go.
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