Data Trends
Consumer
Consumer
This summer, the travel industry continued its shift towards the young and the rich
Younger generations increasingly see travel as a necessity, while high income earners keep the industry afloat by splurging on luxury experiences
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Consumer
The 2024 Olympics Took a Massive Step into the Future
Here’s How — And What Media Buyers Should Expect Next From Sports
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Consumer
Following the Post-Covid Slump & Inflation, Summer at the Movies Is Holding Up Quite Well
The 2024 summer movie season is shaping up to rival 2023, and the audience is young and captive.
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Consumer
The Athleisure Wars: How Athleta Became the Premier Athleisure Brand
Vuori is the only athleisure brand that over-indexes with men, and other insights about the joggers category.
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Consumer
TikTok Hauls and Nostalgia: Why Zoomers Love Old Navy
Gap Inc.’s bargain brand has cultural cachet with young consumers, a key development in the retail holding company’s turnaround strategy.
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Consumer
Young Shoppers Prefer Louis Vuitton and Gucci Over Hermès and Chanel
There’s a distinct generational divide when it comes to luxury fashion brands and it could upend the future of the entire category.
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Consumer
Zoomers Really Love Them Some Chipotle
The restaurant’s investment in influencer marketing has given it wide, cross-cultural appeal among Gen Z.
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