Data Trends
Consumer
Consumer
As NY Fashion Week Looms, Do Gen Z Consumers Even Care?
A new era of brand engagement based on ‘irrational loyalty’ is being defined by younger consumers — as long as the price is right.
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Consumer
The Economic Impacts of the Return-to-Office Push
Both employees and employers will spend more by being in-office; here’s where that money will go.
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Consumer
This summer, the travel industry continued its shift towards the young and the rich
Younger generations increasingly see travel as a necessity, while high income earners keep the industry afloat by splurging on luxury experiences
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Consumer
The 2024 Olympics Took a Massive Step into the Future
Here’s How — And What Media Buyers Should Expect Next From Sports
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Consumer
Following the Post-Covid Slump & Inflation, Summer at the Movies Is Holding Up Quite Well
The 2024 summer movie season is shaping up to rival 2023, and the audience is young and captive.
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Consumer
The Athleisure Wars: How Athleta Became the Premier Athleisure Brand
Vuori is the only athleisure brand that over-indexes with men, and other insights about the joggers category.
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Consumer
TikTok Hauls and Nostalgia: Why Zoomers Love Old Navy
Gap Inc.’s bargain brand has cultural cachet with young consumers, a key development in the retail holding company’s turnaround strategy.
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