Data Trends

Consumer

Consumer
The State of Candy in 2024
Brands are forced to pull off complex maneuvers, while consumers try to keep things simple.
Read More
The State of Candy in 2024
Consumer
Looking Back On Prime Big Deal Days: Consumers Aren’t Falling Prey to More Sales
Shoppers are spreading out and diversifying their Q4 spending, but not spending more.
Read More
Looking Back On Prime Big Deal Days: Consumers Aren’t Falling Prey to More Sales
Consumer
The Ozempic Effect: How Weight Loss Drugs Are Reshaping Food Habits and Marketing
Like most fad diets, the impact on consumers’ and advertisers’ habits could prove fleeting
Read More
The Ozempic Effect: How Weight Loss Drugs Are Reshaping Food Habits and Marketing
Consumer
Inflation Still Hasn’t Stopped People From Dining Out
Consumers continue to spend on dining out, even as other economic indicators show that there’s been a pullback in consumer activity.
Read More
Inflation Still Hasn’t Stopped People From Dining Out
Consumer
College Football Spending Showdown: Texas vs. Georgia
Longhorns fans party harder while Bulldogs fans are more responsible with money, and other findings from a new Attain analysis.
Read More
College Football Spending Showdown: Texas vs. Georgia
Consumer
The Pizza Wars Go Digital: How Delivery Apps Are Reshaping Loyalty in the Slice Economy
How Pizza Shops Big and Small are Adapting to this Major Shift In Consumer Behavior
Read More
The Pizza Wars Go Digital: How Delivery Apps Are Reshaping Loyalty in the Slice Economy
Consumer
eMarketer Senior Analyst Zak Stambor Says This Holiday Shopping Season Could Be The Most Interesting He’s Ever Seen
Read More
eMarketer Senior Analyst Zak Stambor Says This Holiday Shopping Season Could Be The Most Interesting He’s Ever Seen

Stay ahead of the story.

Get the latest from The Outcome—expert takes on the industry, emerging trends and exclusive insights into how consumers are actually spending.

Subscribe to The Outcome