Opinion

Despite Google’s announcement, the industry agrees it’s still full steam ahead on retiring cookies

Financial institutions see the dollar signs in commerce media, but they must overcome significant headwinds to make it work

By Brian Mandelbaum, CEO and Co-Founder of Attain

The programmatic advertising industry, long driven by a "more is more" mentality, is now shifting towards a focus on quality over quantity. Reports reveal that billions of dollars are wasted annually on low-quality advertising placements, prompting advertisers to seek more effective strategies. The rise of retail media networks (RMNs) and the impending demise of third-party cookies are driving this shift, offering brands access to premium ad placements and high-fidelity data for better targeting and measurement.