Industry News
Opinion
Opinion
The SEO Apocalypse Will Radically Transform Digital Media and Marketing
How publishers, brands and agencies are preparing for “Google Zero.”
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Opinion
The Future is Interoperable
Jeff Zifrony, VP of Strategy at Attain, shares how OutcomeHQ streamlines workflows while optimizing towards real sales outcomes
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Opinion
CTV Doesn’t Reach A Majority of Households — And That Doesn’t Matter
Some marketers continue to use outdated metrics such as reach to gauge the success of their campaigns.
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Opinion
How We Truly Modernize Measurement
It’s common sense, really.
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Opinion
Ushering in a New Era of Data Stewardship
The argument for a ‘golden rule’ on consumer data collection
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Opinion
How Real-Time Sales Measurement is Revolutionizing the Advertising Industry
Marketers have a new option for making decisions on the fly, without ignoring the ultimate metric of success.
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Opinion
The Case For (and Against) CTV as a Performance Channel
CTV promises to combine the brand-building of TV with the measurability of digital — but can it deliver?
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