Industry News
Opinion
Opinion
How We Truly Modernize Measurement
It’s common sense, really.
Read More
Opinion
Ushering in a New Era of Data Stewardship
The argument for a ‘golden rule’ on consumer data collection
Read More
Opinion
How Real-Time Sales Measurement is Revolutionizing the Advertising Industry
Marketers have a new option for making decisions on the fly, without ignoring the ultimate metric of success.
Read More
Opinion
The Case For (and Against) CTV as a Performance Channel
CTV promises to combine the brand-building of TV with the measurability of digital — but can it deliver?
Read More
Opinion
The Cookieless Future is Still Bright
Despite Google’s announcement, the industry agrees it’s still full steam ahead on retiring cookies
Read More
Opinion
The Dawn of the Financial Media Network
Financial institutions see the dollar signs in commerce media, but they must overcome significant headwinds to make it work
Read More
Opinion
Incrementality Measurement Has An Incentive Problem
By Brian Mandelbaum, CEO and Co-Founder of Attain
Read More
Stay ahead of the story.
Get the latest from The Outcome—expert takes on the industry, emerging trends and exclusive insights into how consumers are actually spending.