Industry News
Opinion
Opinion
The Trade Desk on Leveraging Sales Data Across the Entire Funnel
The Outcome spoke with Trina Dhar, Manager, Data Partnerships at The Trade Desk, about what this unlocks today, and where the future of outcome-driven media is headed.
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Opinion
Wunderkind’s Adam Gendelman Shows How ‘Kindness’ Connects Marketers’ Performance and Branding’ Goals
Satisfying users’ digital experiences isn’t simply a ‘nice to have’.
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Opinion
Podcasting Has Matured — Will Its Advertising?
Programmatic capabilities could hinder what makes the format so effective.
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Opinion
The New Partnership Paradigm: How Brand-Agency Relationships Are Evolving
To meet increasingly comprehensive brand expectations, agencies are transforming from creative vendors into embedded strategic partners—lest they risk obsolescence.
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Opinion
The SEO Apocalypse Will Radically Transform Digital Media and Marketing
How publishers, brands and agencies are preparing for “Google Zero.”
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Opinion
The Future is Interoperable
Jeff Zifrony, VP of Strategy at Attain, shares how OutcomeHQ streamlines workflows while optimizing towards real sales outcomes
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Opinion
CTV Doesn’t Reach A Majority of Households — And That Doesn’t Matter
Some marketers continue to use outdated metrics such as reach to gauge the success of their campaigns.
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