The AdTech Forum launches new series: Outcomes

In case you missed it: Attain and The AdTech Forum launched the podcast series 'Outcomes', hosted by Jeremy Bloom and AdTechGod.

In this episode, Jeremy and AdTechGod are joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis.

In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. Additionally, we explore the significance of omni-channel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms.

Check out and listen to the first episode here.