Opinion

Consumers are getting better at identifying AI-generated content, and they don’t trust the brands that use it.

In our latest Voices from Cannes interview, Attain sat down with Whitney Rifkin, SVP, Client Service at The Trade Desk. Together, we covered why brand and performance marketing shouldn't be measured in isolation, what it means to work backward from a true business outcome, and how marketers can maintain visibility and accountability as AI takes on more of the media-buying process.

The question inside agencies has shifted from whether to use AI to whether it’s actually making decisions better — and the pressure to answer that is only growing.

In our latest Voices from Cannes interview, Attain sat down with Amie Owen, Chief Client Officer at Flywheel. Together, we covered the marketing assumption she thinks won't survive the next two years, why "efficient" is the wrong first question for marketing spend, and what purchase data revealed about a campaign her team thought they already understood.

In our latest Voices from Cannes interview, Attain sat down with Mike McNeeley, SVP of Product at Index Exchange. Together, we explored why performance has become the defining conversation across advertising, what it will take for AI to move beyond experimentation, and how first-party data can help drive stronger outcomes.

Attain sat down with Benjamin Felix, Chief Marketing Officer at TripleLift, as part of our Voices from Cannes series. Together, we explored why marketing is becoming more accountable than ever before—and what it means to build strategies around business outcomes instead of marketing metrics alone.

Attain sat down with Jesse Grittner, SVP of Growth at Ovative Group, to launch our new Voices from Cannes series. Together, we explored why there’s no single metric that tells the full story, how measurement has evolved beyond reporting, and how brands can stay connected with consumers in a world where they no longer control the entire journey.