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Opinion
Opinion
Ads Are Coming to ChatGPT. Here’s What You Need to Know According to the Experts.
The era of AI advertising is imminent. What it will look like, no one can be entirely sure.
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Opinion
Are Super Bowl Ads Still Worth it in the Outcomes Era of Advertising?
The value of a Super Bowl ad goes beyond return on ad spend.
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Opinion
Why Commerce is Expected to Overtake TV as the Largest Ad Channel
Outcome-based measurement is pushing brands to shift their ad spend to retail media networks.
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Opinion
Jonah Goodhart’s Top 5 Predictions for 2026
From measurement to optimization, Goodhart’s five predictions reveal how AI will reshape marketing in 2026.
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Opinion
The frozen pizza switcher era of advertising
Dan Kurtter, SVP, Strategy and Product, Attain
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Opinion
The Outcome: Our Top 5 Articles of 2025
From seismic shifts in digital discovery to the evolving interplay between data and media, 2025 delivered powerful thinking and trend-sensing across retail, marketing, and consumer behavior. Here are five standout articles of the year.
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Opinion
AI-Assisted Media Buying Exacerbates Existing Questions About Transparency
AI is delivering great campaign performance, but will concerns about the lack of transparency limit growth?
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