News Coverage

Industry experts weigh in on the implications of their future advertising strategies.

Introducing The Outcome, offering data-driven insights into consumer shopping behavior, retail media, and the evolving landscape of digital advertising. With access to Attain's real-time data from the largest US opt-in commerce panel, we delve into granular details to uncover where people shop, their product preferences, and the factors influencing their choices.

In a recent episode of the "Rebrand Podcast," Brian Mandelbaum, CEO of Attain, delved into the transformative power of retail media and the pivotal role of data in driving brand outcomes. Highlighting the burgeoning retail media market, Mandelbaum emphasized the significance of data as an asset class, with its influence extending across marketing attribution and consumer spending trends. With insights ranging from the evolution of consumer behavior to the changing landscape of home improvement and streaming services, the podcast provides valuable perspectives for marketers navigating the dynamic realm of data-driven advertising.

The IAB's recent guide on working with retail media networks underscores the need for expanded resources, standardized practices, and retailer adaptation to navigate the evolving landscape effectively. As retail media resembles the early days of programmatic, streamlining processes and enhancing collaboration will be critical for industry advancement.

Albertson's Media Collective, during Cannes, unveiled a white paper proposing standardized practices for retail media networks (RMNs), aiming to alleviate common advertiser pain points. Suggestions include unified measurement, advanced targeting, streamlined ad operations, and cross-retailer attribution, fostering transparency and efficiency in the burgeoning RMN landscape. Collaboration among industry stakeholders is key to realizing these improvements, signaling a potential transformation in the way advertisers engage with RMNs.

The rise of retail media as a potent advertising channel, propelled by the demise of third-party cookies and the surge in eCommerce, has reshaped the advertising landscape. However, challenges such as fragmentation and lack of standardization pose significant hurdles for marketers navigating multiple retail media networks. Despite these complexities, the unparalleled access to first-party data and performance insights underscores retail media's potential as a pivotal player in the advertising ecosystem.