How AI Will Change...
How AI Will Change How Data Is Used For Advertising
Claire BeDell
September 4, 2025
Welcome to the first installment of The Outcome’s new series, “How AI Will Change …” AI is poised to disrupt the ad industry without exception, and we’re already experiencing shifts across all facets of the campaign lifecycle. In the weeks ahead, we’ll speak to industry experts to uncover how AI will change various disciplines across marketing and advertising.