How AI Will Change...

In the latest edition of our series “How AI Will Change…” we spoke with martech entrepreneur Kevin Wassong about how artificial intelligence is already showing how it’s reshaping advertisers’ holiday retail strategy. 

With generative content creation, brands can finally produce content at the speed of social media — but how much is too much?

Transparency issues around A.I.-assisted media buying might increase ad waste, not eliminate it. In this edition of “How AI Will Change,” The Outcome talks to Andrew Lipsman about his more measured, if not pessimistic, view on the AI hype.

In this installment of How AI Will Change… we talk to Josh Lebovitz, Vice President Director of Data and Analysis at Digitas North America, where he leads strategy across media, creative, and analytics to drive measurable growth for clients. With deep expertise in audience intelligence and AI-powered insights, Josh helps brands connect data to decisions in real time. He’s passionate about evolving how marketers measure impact and build momentum across the full customer journey.

As AI seeps into many facets of our lives, there have been glimpses of a potential utopia for knowledge workers (putting aside all of the second and third-order effects for a moment). A tedious task that used to take an entire day can now take 30 minutes of collaboration with the chatbot of your choice, and we’re freed up to move onto bigger and more interesting things.

In the latest edition of our series How AI Will Change, we spoke with ad and marketing tech veteran David Berkowitz about the myriad ways artificial intelligence is turning creative and personalization inside out. Berkowitz is the founder of the AI Marketers Guild and Serial Marketers communities, which were acquired by Marketecture Media earlier this year. He is currently serving as Marketecture’s Chief Community Officer. 

In the second edition of our new series How AI Will Change, we zoom out from the minutiae of the industry to how advertising is actually experienced. We’re already seeing massive shifts play out in the world of search with the shift towards AI summaries. The contest isn’t for the first click but the second, if there is any click at all. AI also has the potential to completely upend media consumption, maybe affording us the opportunity to look up from our tiny pocket computers. It will force brands to confront a basic question: what, exactly, is the value of our presence in someone’s day?