Attain Named Top Programmatic Player By AdExchanger

Attain was named one of AdExchanger’s Top 50 2024 Programmatic Power Players, evaluated alongside hundreds of global submissions, and was selected for its strength and breadth of offerings as documented by case studies with major brands. 

Attain received the award under the “Measurement, Analytics, Performance Marketing, and Programmatic Strategy” categories. 

Attain operates the largest US commerce measurement panel, boasting over 7 million monthly active users, translating to roughly 1 in 50 adults. By connecting credit, debit, and loyalty rewards cards, Attain users provide fully-consented access to their purchases, providing real-time data on consumer spending across online, in-store, and even social media. Additionally, more than 50,000 users provide receipt-level data, allowing the analysis of purchases down to the SKU level, including specific items and their prices. 

Unlike retail media networks, which can only see what’s happening within their walls, Attain has a birds eye view of the entire retail landscape — both online and in store — in real-time. Attain allows brands to see where consumers are shopping, what they’re buying, and perhaps what influenced their behavior.  Attain’s insights also include social channels such as TikTok or Instagram. This gives brands an unparalleled overview of consumer shopping behavior. 

Our end users are brands and agencies focused on innovations in identity, targeting and measurement rooted in real purchase outcomes. These brands and agencies understand that best in class practices have evolved past vanity metrics such as impressions, click-through rate, and viewability.  

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