By surfacing purchase insights in real-time, OutcomeAI simplifies analysis, accelerates decision-making, and illustrates clear paths to optimization and measurable sales outcomes.

Attain

While marketers grapple with the implications of AI search on SEO, Sam Altman (CEO of Open AI) is telling us in more ways than one that he already has an ad model in mind—and it’s feeds, not leads.

Marketecture

Google on Wednesday debuted two new autonomous AI agents designed to help marketers optimize their advertising in real time and more easily track campaign performance.

Adweek

Every brand says they want a unified view of the customer. We’ve been talking about it for 20 years. But as I recently observed through new industry research, many still don’t understand what it actually takes to achieve one – especially when it comes to identity resolution.

Martech Cube

Dentsu is for sale. WPP is expected to take what Adweek calls “drastic measures” to reshape its portfolio in the lead-up to a potential sale. Omnicom and IPG are merging. Oh, and Havas and Horizon teamed up to offer greater scale.‍

AdExchanger

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