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Opinion
The Dawn of the Financial Media Network
Financial institutions see the dollar signs in commerce media, but they must overcome significant headwinds to make it work
REad More
icymi
The Athleisure Wars: How Athleta Became the Premier Athleisure Brand
Back-To-School Shopping Starts Increasingly Early. Can Consumers And Retailers Avoid Being Left Back?
TikTok Hauls and Nostalgia: Why Zoomers Love Old Navy
Nielsen’s Tina Wilson: ‘It (Literally) Pays To Know The Short- And Long-term Impacts of Investments’
Industry Analyst Andrew Lipsman: 'Retail Media is the Future of All Media'
Commerce
Inflation Hasn’t Stopped People From Dining Out (Yet)
Opinion
Incrementality Measurement Has An Incentive Problem
News Coverage
To Truly Unlock the Power of AI, Let The Cookie (Finally) Crumble
the roundup
your weekly briefing for what else you need to know.
Will FMNs be the new RMNs?
Ad spend on financial media networks, or FMNs, will quadruple in the next 2 years
Emarketer
...But will privacy be FMNs' Achilles' heel?
The dependency on off-site for targeting and measurement and their corresponding privacy concerns could slow down FMN growth
Ad Age
Apple partners with Taboola
Apple has struck a partnership deal with Taboola to place ads in Apple News and Apple stocks
Axios
Growing pains
The most updated list of RMN hurdles: internal silos, measurement and product investment
AdWeek
A dip for back to school
Back to school spending is likely to drop 2% due to economic conditions
MediaPost
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Data Trends
Consumer
Commerce
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Industry News
News Coverage
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Opinion
In Plain English
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