the roundup

your weekly briefing for what else you need to know.

Retailers, not celebs, are the stars of the Upfronts this year

Business Insider
If all other options fail, TikTok prefers to shut down its US presence over selling
Brands are continuing to make massive investments on TikTok — while they still can

The one-stop-shop is no more as consumers make multiple trips in an attempt to save during unprecedented inflation
The Trade Desk and Bonbon are partnering to bring rewards to OpenPass in an attempt to drive adoption