How AI Will Change...

How AI Will Change Media Planning & Strategy

As AI seeps into many facets of our lives, there have been glimpses of a potential utopia for knowledge workers (putting aside all of the second and third-order effects for a moment). A tedious task that used to take an entire day can now take 30 minutes of collaboration with the chatbot of your choice, and we’re freed up to move onto bigger and more interesting things.
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How AI Will Change...
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How AI Will Change...
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the roundup

your weekly briefing for what else you need to know.

Why Horizon and Havas are Joining Forces
French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media operations in the United States, through a joint venture set to command $20 billion in annual billings.

Digiday
TikTok is talking to brands like it’s a grocer now
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products.

Modern Retail
Pinterest mobilizes Gen Z searchers, retail media with new ad offerings
Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface, per details the company shared in advance of its Pinterest Presents summit on Thursday.

Retail Dive
OpenAI Searching for Ad Chief to Bolster Monetization
OpenAI is reportedly seeking someone to help carry out its monetization plans. Fidji Simo, the artificial intelligence (AI) startup's new CEO of applications, has been meeting with candidates for this role, per a report on Sept. 24 by the tech industry-focused news site Sources.

PYMNTS
The Trade Desk and DirecTV Unite on New TV OS to Court Hardware Makers
The Trade Desk has teamed up with DirecTV to launch a customized version of Ventura, the connected television operating system that the adtech firm launched last November.

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