Consumer

Zoomers Really Love Them Some Chipotle

The restaurant’s investment in influencer marketing has given it wide, cross-cultural appeal among Gen Z.
REad More
the roundup

your weekly briefing for what else you need to know.

The most significant findings found in the Google Search leak

The Verge
TikTok is preparing a US copy of the app's core algorithm
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Reuters
Move over ROAS, there's a new (better?) performance metric in town

AdExchanger
Marketing budgets still haven't recovered to pre-pandemic levels
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WSJ
A leaked pitch deck shows how Google is positioning its 2024 AI agenda to media buyers
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Hollywood Reporter